Since starting life in 2010 as the brainchild of two Swiss scientists, the story of Starmind has been one of constant growth. Today, some of the world’s biggest companies, in more than 125 countries around the world, use their proprietary AI product to help their employees connect to expert knowledge anywhere in the business — breaking down silos and supercharging productivity.

The brand essence of ‘the power of connection’, set the direction for the new visual identity. Building on this spirit of connection and empowerment, I led the team on creating a brand world designed to be energetic and vibrant. Each element reinforces this optimistic, adventurous tone, from colour and typography to verbal identity and the sweeping Dynamic Connectors at the heart of the design system.

The new logo is an extension of the same idea, with two lines seemingly locked in place, framing a silent S in negative space.