Eastnets is a global leader in financial compliance and payment protection. Every day, their technology protects more than 750 institutions around the world, keeping them safe from financial crime and fraud. They came looking for a brand identity that could match up to their scale and ambition.

The new brand identity is designed to embody Eastnets’ purpose in every expression. Drawing inspiration from the strongest and most secure shape found in nature – the hexagon – and used this throughout the design system, logo and in other touchpoints, including a new suite of icons.

The new mark retains the east-facing arrow from the original logo but reimagines it — lighting the way to a safer future for everyone.