DreamLab is an app that turns smartphones around the world into a giant virtual supercomputer, capable of processing billions of calculations that support researchers in the fight against cancer.

DreamLab teamed up with Vodafone to encourage users to download the app and use it while charging their phone overnight — making a difference to cancer research while they sleep.

Taking the tagline Sleep Like A Hero, I developed and led the design concepts for the entire activation.

The results? 75,000 app downloads and more than 5.9 million calculations crunched.