At businesses across the world, data drives decisions. But you’d be surprised how many of them don’t have data they can trust. That’s where Precisely comes in.

Created in the acquisition of Pitney Bowes Software & Data by Syncsort, the new company was a giant in the data integrity world. The only problem? They had no brand.

A new identity was created from from the ground up, with a new design system, name, logo, tone of voice and more.

Beginning with the foundation of Precisely’s business – the 1s and 0s of data – and reimaging them to create a simple, powerful brand language, which extends across 2D and 3D visuals, film, typography, the logo and more.